Barakah Bookings

Email marketing

The room you just filled is your next audience.

Everyone who booked is already a contact. No exporting, no merging, no re-uploading a list every term.

Who gets it

Build the audience out of what you already know.

Stack the people you want and take out the people you do not: a list you saved, everyone who came to a particular program, one of sixteen ready-made segments, or all of your contacts. The count updates as you go, and anyone who has not opted in is left out and told to you as a number.

Six of the sixteen

RegularsThree or more attended
New facesFirst booked in the last month
LapsedBooked before, nothing in ninety days
Top supportersGiven the most over time
Free onlyNever bought a paid ticket
Never attendedBooked, never came through the door

Worked out live from bookings and attendance, so a segment is never out of date.

Writing it

Three steps, and a preview of the real thing.

Pick the audience, write the email, look at it, send it. It saves as you go, and you can send yourself a copy before anybody else sees it.

Subject, preheader, heading and body, in plain languageTheir first name and your program title drop in automaticallySend now, or pick a date and time and leave itA test copy to yourself before it goes anywhereYour logo, name and website on every oneEvery send recorded, including anything that failed and why

Nobody has to write these

Nineteen emails that send themselves.

The ones around a booking go out on their own, in your name, whether or not you ever open the marketing screen. Eight of them you can reword to sound like you.

A confirmation the moment somebody books, with their QR ticketA reminder the day before, and another two hours aheadA thank-you afterwards, inviting a reflectionA note the moment your program is cancelled or its details changeA daily nudge before each session of a courseYour own alerts: first booking, half full, four fifths, sold out

Straight about it

What this is not, yet.

No open or click rates

Nothing records who opened what. We would rather show you nothing than a number we cannot stand behind.

Plain text, not a builder

Paragraphs, your logo and your name. No drag-and-drop blocks, no images in the body.

One-off sends

Write it and send it, or schedule it. There are no drip sequences and no A/B tests.

Your turn

Fill a room, and keep it.

Every ticket sold is a contact from the first program. Free to start, and the list is yours to export whenever you like.

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